Leftlane Sports: Announces a New Round

LeftLane Sports, a flash sale site that is only available to members, has closed a second round equity financing to help the company grow. The company was able to secure a multi-million-dollar credit facility from Silicon Valley Bank. These investments came at a perfect time to support the LeftLane e-commerce deals with Active Network, a leader in cloud-based Activity and Participant Management ™ and Competitor Group Inc. – one of the most influential and powerful active lifestyle media and event promoters in the country.

Leftlane Sports, the primary provider of all ecommerce for Competitor Group entities, Inc., has been established as the principal provider. Leftlane Sports will manage the online shopping functionality for Competitor Group properties as well as’s ecommerce.

These include: Competitor and Women’s Running, Velo News and Triathlete magazines. There are also over 80 national events including the Rock ‘n’ roll Marathon Series. To complete purchases, visitors to Competitor Group’s online site will be redirected at This website offers the trusted Leftlane Sports functionality, ease, exceptional customer service, and seamless branding.

About LeftLane Sports

Leftlane Sports, a member-only website, offers premium Endurance, Outdoor and Action Sports products up to 70% off retail. Membership is free and only requires a name and an email address. Sports is the largest network of members only retail websites in the sports goods industry. It includes and as well as and Sports was established by industry veterans and close friends Helio Fialho and Maggie Bartels in 2009. Leftlane Sports’ headquarters is in San Luis Obispo (CA).

Erik Fialho is the Chief Strategy Officer at LeftLane Sports. He stated that “we’re delighted with our recent acquisitions and partnerships” and thanked our investors for making it financially possible to keep our promise of exceptional service and ‘insider access’ to top brands. These strategic partnerships are a natural extension of our two-years of rapid growth and our long-term goals.

We will continue to value brand segmentation in our member-exclusive sites as we grow. We are all passionate and active outdoors enthusiasts. Therefore, we recognize the importance of site autonomy in maintaining a genuine relationship with members and brand partners. We are able to leverage our strong infrastructure and technical expertise to scale operations between and among these different audience preferences.