Sports

By LoydMartin

TZP Group invests in “Christy Sports”

NEW YORK, December 1, 2019, /PRNewswire/ — Christy Sports, LLC (“Christy”), a national leader in Winter Sports specialty retail & services and also a leader for Outdoor Furniture in the Rocky Mountains, has announced that it received a substantial strategic investment from TZP Capital Partners III, L.P.

Matt Gold, CEO of Sports said that “we are extremely excited to partner with TZP Group in perpetuating Sports’ 60 years of success.” “We are thrilled about the cultural match with TZP Group. We believe TZP Group’s proven capabilities elevating brands for consumers and their digital activities will complement Christy’s strong service and retail foundations to help us reach our full potential.

Christy Sports was established in 1958 with the mission to exceed customer expectations through exceptional guest service and deep product knowledge. It now has more than 60 locations across Colorado, Utah and New Mexico.

Sports offers a wide range of retail merchandise through its stores as well as e-commerce. It is also a top provider of services such as rental, custom boot fitting, tuning, and repair. Christy also runs highly-professional outdoor businesses, including patio furniture and bicycle products during the winter offseason.

Matt Gold, Christy Sports CEO, stated that “We are delighted to strengthen our footprints in Vail with an exceptional location and team in Lionshead Village.” Double Diamond will greatly enhance our seamless customer experience and provide superior service across all channels.

“I am deeply grateful to Tom and his great Double Diamond team for their trust in Sports to continue the legendary tradition of this iconic ski shop into the future.”

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Christy Sports and Double Diamond share a similar cultural approach, rooted in Christy’s passionate and knowledgeable employees who are dedicated to guest service.

In a news release, Double Diamond owner Sapiro stated that Sports, as leaders in snowsports, is the best steward for the store in the future. He also said that it will provide opportunities to flourish. Their past acquisitions have shown that they can not compromise the store’s soul, while still maintaining a strong and profitable business.

When choosing Sports to be the Sapiro partner, it was important that we maintain the same level of customer service and experience for all three generations of Double Diamond customers.

“The success of Double Diamond has been attributed to the team at Double Diamond,” Dan Fox, Christy Sports’ VP of operations, stated in the news release. We are thrilled to welcome them into our family and expand our network of shops in the Vail Valley.